Anatomy of a Movement

“There are two questions which need to be answered in the creation of any movement: What needs to change? And what is the spark needed for ignition? Find the answers to those and you’ve taken the first step toward change.” Why do some movements take off and others fizzle out?  What are the key components for an effective movement? David Armano breaks it down for us in his blog post Anatomy of a Movement. Read more.